All designers fail 95% of the time. This is true for all creative work. And it is unusual in the professional world. The process by which we create is failure centric.
LukeW | An Event Apart: Why Designers Fail
We were talking just last night about design critique and feedback, and how easily it becomes a fraught experience for both parties. If can be just as difficult for the client to talk about what they don’t like, as it is for the designer to hear it.
If both parties accept that, 95% of the time, any design isn’t going to be “right” yet, and treat that as a perfectly normal and natural state of things, those conversations become a lot easier. Because just cos it isn’t right yet, doesn’t mean it won’t be right when we’re finished. The design process is all about spotting what isn’t right and working out how to fix it; refining, improving, polishing and adjusting until it’s all just so.