Jared Spool, ‘Shifting to Disposable Personas’, 21 May 2013
We can divide well-done design projects into a discovery phase (where we explore the boundaries of the problem we’re trying to solve), an exploration phase (where we toy with different possible solutions), and a refinement phase (where we choose a direction and fill out the details). Not everyone does design projects well, but the folks who do end up following these three phases. The ones who don’t, well, they skip one or more of these stages then regret it later.
Or, as Leisa would say, “trust the process”. You won’t have all the answers at the beginning. But if you trust the process, you’ll get to them in the end.