Designing Content: how web designers can stop worrying and learn to love content strategy
Discussing why content and design are equally important to great user experiences at the digpen conference in Plymouth, on 29 Sep 2012. The second half of the talk then shares simple tools and techniques web designers can steal from content strategists to help get better content from their clients.
The talk went pretty well with some good feedback and conversations afterwards, even if I was a bit under-prepared. (Note to self: in future, either organise the conference, or speak at the conference, not both!)
I presented a similar - if shorter - version of this at Exeter Web Meetup last year. At both events the hot topic for smaller agencies was: how do we get clients to care about content? Too many clients simply don’t seem to mind if their website content is poor-quality, nonsensical marketing babble, and will not invest time or money in making it any better.
I fear the real issue is that such clients don’t really care about their websites. Which as a web professional trying to deliver a great online experience for your clients’ customers, is pretty soul destroying.