Sophie Dennis
Independent web producer & project manager. UX & content strategy consultant. Full biography on LinkedIn
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“ Design the top level of your navigation in isolation. Base it on your top 20 tasks. Then test it with about 20 top task questions. Ask a minimum of 20 people what their first click would be based on the navigation you present them. You can do this manually using the simplest of wireframes.
Aim for a 90 percent first click success rate. Keep tweaking your navigation until you get that success rate…
Most of what you will be doing to improve success rate will involve changing words.
”—[My emphasis]
Gerry McGovern on The vital importance of the first click and how to get it right.
